Social Media Marketing For Figma

Client

Figma

project type

Graphic Design, Marketing

Team

Individual Project

Overview

Creating dynamic social media marketing assets for Figma Edu to elevate brand awareness and drive student engagement.

The challenge

The challenge

Driving brand awareness and engagement for Figma amongst college students.

Driving brand awareness and engagement for Figma amongst college students.

I collaborated with Figma for Edu during their college basketball marketing campaign to drive interest and engagement in Figma amongst college students. For this engagement, I created graphic designs and scripted/filmed, and edited a promotional video to align with current marketing trends to showcase the brand’s unique and engaging identity. My designs were viewed by their audience of over 700k+ followers on Instagram and 2M+ followers on LinkedIn. During this time I attended exclusive developmental workshops led by Figma’s design advocacy team to hone my technical skills!

I collaborated with Figma for Edu during their college basketball marketing campaign to drive interest and engagement in Figma amongst college students. For this engagement, I created graphic designs and scripted/filmed, and edited a promotional video to align with current marketing trends to showcase the brand’s unique and engaging identity. My designs were viewed by their audience of over 700k+ followers on Instagram and 2M+ followers on LinkedIn. During this time I attended exclusive developmental workshops led by Figma’s design advocacy team to hone my technical skills!

The challenge

Creating interactive designs that align with Figma’s bright, and bold brand identity.

I designed a basketball bracket template as a meta reference to Figma itself, recreating their desktop UI to mimic the experience of designing in the app while actually looking at a static design. Most notably, my graphics featured responsive & customizable elements such as “ text fields” and “comments” in Figma’s colors and styles. I added these aspects as a way to let users make my template unique and their own and incentivize sharing.

You can find these designs on Figma's community page.

My Work

Scripting, filming, and editing a promotional video for social Figma’s Instagram.

At the request of Figma's design advocacy team, I also scripted, filmed, and edited a short promotional video using Final Cut Pro. I took inspiration from both Figma's current content curation and popular social media trends at the time to create a video that highlighted Figma as a powerful yet beginner-friendly design tool. This video was then shared across Figma's social media, namely Linkedin and Instagram, where I was showcased as a selected designer.

reflection

Developing my marketing skills as a designer and becoming a one-woman marketing team.

This project challenged me to hone my skills as a marketer through developing a solid marketing strategy that my designs and video would then fit into. Because this was a finite project, I was able to experience being my own marketing department responsible for delivering a project from start-to-finish. 

Ready to Bridge the Gap?

Ready to Bridge the Gap?

Ready to Bridge the Gap?